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Introduction

Captivating your audience in the first few seconds is crucial in the fast-paced world of online content. A well-crafted hook can make the difference between a viewer scrolling past or staying engaged. This guide gives you principles, formulas, and 100+ tested ideas (hooks + pattern interrupts) to create scroll-stopping content.

Key Principles of Viral Hooks

1. Suspense and Negativity – Use words like Stop, Never, Avoid, Don’t. Challenge beliefs or drop controversial opinions.
2. Direct and Concise – Get to the point in under 3 seconds.
3. Personalization – Speak directly to the viewer with you.
4. Contrarian Statements – Say the opposite of what people expect.
5. Brevity – Hooks should be under 8 words.
6. Relatability + Wow Factor – Make people feel seen, then surprise them.

Effective Hook Formats

1. Questioning the Norm: “Why is nobody talking about this…”
2. Intrigue and Secrets: “I’ve got a secret…”
3. Alternatives to Frustrations: “Tired of … ? Try this instead…”
4. Challenging Beliefs: “99% of people don’t…”
5. Surprising Revelations: “I bet you didn’t know…”
6. Shock Value: “This might shock you…”